With the pandemic declining from crisis to nuisance, many organizations are reflecting on how the workplace has changed, for better or worse. We’ve all heard the phrase “culture eats strategy for breakfast,” and it seems the past two years have turned culture inside out, literally. And the truth is many businesses are trying to figure out how to build an effective culture with talent that no longer wants to be in the office every day. In our current market, finding and retaining top talent continues to be challenging, and job seekers have the upper hand. They’ve adapted to a new normal, and most want the flexibility and productivity of remote or hybrid work.
A recent Gartner report states that 75% of remote workers have come to expect the flexibility work-from-home provides and that companies would lose as much as 39% of their workforce if they returned to a full-time, in-office requirement. JumpStart Ventures works closely with early-stage tech startups, and from what we’ve seen, post-pandemic trends can have a major impact, given that most startups are lean and need every new hire to make a big difference.
So, how can startups and established businesses work with the trends rather than against them?
We all want to see our region prosper and compete with peer cities. Part of that vision includes building an economy that can attract and retain high-potential technology startups. While production and service-oriented jobs require working on-site, many tech and tech-enabled jobs do not. For these businesses, rather than expecting a return to the pre-pandemic era, the trend will be toward adopting flexible human resource policies.
Keeping a pulse on the evolving workforce and staying in step with emerging trends could help level-set access to talent and enable Ohio to compete with major tech markets more effectively.